Vertical pins are a great way to occupy maximum screen real estate to communicate your message. The following best practices will help you create strong virtual assets to set your brand apart and make your Pinterest Ad campaign a real success. Your ads should follow the same idea, it should even go one step further in order to stand out amongst the other pins. Pinterest is a visual-focused social media, every post (called pins) presents a compelling image. Ready to leverage the power of Pinterest in your digital marketing strategy? Follow these 16 best practices to achieve a successful Pinterest ad campaign: 8 Creative Best Practices for Your Pinterest Ads 83% of weekly Pinners have made a purchase based on Pins from brands.49% of weekly Pinners have a household income over 100K.Weekly Pinners are used to online shopping, they are 1.25x more likely to buy multiple items.In comparison, 15% used Facebook and 11% used Instagram. social media users go to Pinterest to find and shop for products.

If done right, a Pinterest ad campaign can be an amazing top-funnel initiative that ties into your overall digital marketing strategy. Retailers are missing a great opportunity to advertise to a relevant audience on a social network known to inspire new purchases and increase brand awareness. Pinterest, on the other hand, is often forgotten. E-commerce retailers often rely on Facebook and Instagram to increase brand awareness, website traffic and sales. Pinterest is a one-of-a-kind social media platform. Watch our Interview with Josh Barrick, Partner Manager at Pinterest to learn more on news shopping features.

Pinterest video ads